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Great Success at LIFESTYLE SHOW in Osaka, Japan

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Great Success at LIFESTYLE SHOW in Osaka, Japan

September 23, 2025

Our company Bioclean's subsidiary-Hangzhou Whalee Daily Chemical Co., Ltd. participated in the LIFESTYLE SHOW (a globally recognized lifestyle exhibition) held in Osaka, Japan, from September 9th to 12th. As one of Asia’s most influential consumer goods fairs, the event attracted numerous retailers and buyers from Japan and neighboring regions, and our company stood out as a focal point with its high-quality products and professional services.

Resounding Success: High Recognition from the Japanese Market

The exhibition exceeded all expectations—multiple well-known Japanese 100-yen stores (e.g., Daiso) and supermarkets (e.g., Aeon) expressed strong interest in our products. Our booth saw a steady flow of visitors throughout the event, with buyers stopping to inquire about our offerings and praising their quality, design, and practicality. This overwhelming response fully reflects the competitiveness of our products in the Japanese market.

Core Products: Two Series That Captured Attention

We showcased two core product lines at the exhibition, covering daily household needs,baby care, and pet care—perfectly aligning with Japanese consumers’ demand for “convenience, hygiene, and premium quality”:

1. Disposable Non-Woven Products

This series includes baby bibs, baby food mats, disposable bath towels, disposable pillowcases, and four-piece bedding sets. Made from eco-friendly non-woven fabric, these products are soft, breathable, and biodegradable—ideal for babies, travelers, and hospitality sectors. They meet Japan’s strict standards for “safety and hygiene” and are designed to be gentle on sensitive skin, having undergone rigorous safety tests similar to those for skincare products. For example, the baby bibs feature a leak-proof layer to protect infants’ clothing, while the disposable bath towels are lightweight and easy to carry—both addressing pain points for Japanese parents and frequent travelers.

2. Innovative New Products

Our newly developed line includes scent booster color-absorbing sheetsanti-color-bleeding laundry sheets, and pet owner dryer softener sheets. The scent booster color-absorbing sheets combine two key functions: preventing color transfer during washing and infusing clothes with a long-lasting, mild scent—solving a common frustration for Japanese households. The pet dryer softener sheets, tailored for pet care, reduce static electricity in pet fur and enhance its softness—making them a hit with pet salons and pet-owning families. These products reflect our commitment to innovation and our ability to address unmet needs in the market.

Post-Exhibition Momentum: Accelerating Cooperation

Within 48 hours of the exhibition closing, we received positive feedback from customers:

  • Sample Requests: most key 100-yen store and supermarket clients (like Daiso) requested samples for testing to verify product performance.
  • Quotation Inquiries: Over 20 buyers asked for customized quotations, with some entering the stage of discussing OEM/private label solutions.
  • Bulk Order Prospects: Initial discussions suggest potential monthly orders of 5 containers starting from Q4 2025, indicating strong market demand.

Future Outlook: Confident in Deepening Market Penetration

The success of this exhibition validates our strategy of targeting the Japanese market with eco-utility hybrid products. Japan, as a high-end consumer market, places extreme emphasis on product quality,details, and environmental sustainability—our products’ recognition by local customers proves that our R&D and production capabilities meet international standards.

Moving forward, we will:

  1. Accelerate Cooperation: Finalize sample testing and quotation negotiations with existing clients to secure bulk orders.
  2. Optimize Products: Adjust product designs (e.g., packaging, scent options) based on Japanese consumer feedback to better fit local preferences.
  3. Expand Channels: Launch our products through a combination of online platforms (Amazon Japan, Rakuten) and offline retailers (100-yen stores, supermarkets) to reach a wider audience.

We firmly believe that with our “innovation-driven, quality-first, customer-centric” philosophy, our products will establish a solid foothold in the Japanese market and bring greater convenience and a better lifestyle experience to Japanese consumers.

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